Every entity (personal, business etc.) is an adaptive environment and the same rules apply to influencing and managing these adaptive relationships (environments). For two entities to join together in relationship they need to have a strategy for adding value so that both become bigger, better, more -- together. This is called the maximal strategy for growth.

B2B marketing is all about relationships and utilizing an evolutionary approach to influencing and managing these relationships will ensure the best possible success. Evolutionary marketing ensures that relationships growth and succeed long term. Evolutionary marketing is comprised of using the unified field for every relationship, focusing on results, adapting and evolving for optimal success.

B2B marketing is all about relationships and one of the most important factors in establishing and securing relationships long term is the ability to build complementation. Complementation is about trust and credibility. For a relationship to grow and prosper the two entities need to have shared operating styles and shared values which builds the complementation.

Companies are a living entity made up of many individual living entities. The more evolutionary your culture and employees are the more evolutionary your company is. If company leadership is evolutionary and the operating approach is evolutionary the entity will most likely be evolutionary therefor innovate more and grow faster as well as survive over the long term. Being evolutionary means: (1) Having an Evolutionary Strategy to Maximize Value-Added Relationships, (2) Building Relationship Complementation and (3) being Highly Adaptable.