Evolutionary Approach to Growth

Evolutionary entities focus on innovative problem-solving to develop solutions that add value to their relationships (customers, environments) by pushing the boundaries of the wide context with an adaptive, evolutionary approach.

Innovative problem solving: Innovative or creative problem-solving is an approach for discovering unconventional opportunities when traditional thinking fails to yield results. Innovative problem-solving motivates us to uncover fresh perspectives and develop innovative solutions and strategies to overcome challenges and meet our goals.

Customer-driven solutions: Putting customer needs at the center of the growth strategy including having a customer-focused culture with customer support, marketing, product, and sales teams all working together to provide a great experience.

Added-value: The improvement or addition of something that creates value for the recipient. Businesses do this by processing inputs into outputs to generate a value that consumers are willing to pay when the solution (product/s or service/s) enables them to do more, be more, and grow more.

Wide-context: With an evolutionary approach, the knowledge of concepts and fundamentals that define the functionality and the knowledge of the concepts of the restricted and wide context in which the evolutionary process will take place is explored and influenced.

Adaptive: An evolutionary approach for dealing with complex adaptive systems focuses on a test, measure, reflect, adjust and adapt (repeat) process.

Risk and failure tolerance: Encouraging new initiatives that might fail (and being accepting of that failure), to help everyone become more accepting of risk and willing to explore creative or innovative approaches to problem-solving is critical for evolutionary entities to grow.

In analyzing high-growth companies we see similar patterns regarding what they focus on and how they operate including having a priority focus on developing added value, innovating, and evolving for efficiencies.

Value-Added Growth: high-growth, evolutionary companies know the importance of offering significant value for the customer. Being able to provide true value is vital to get right. With so many players in the market, every company must make their offers stand out by clearly identifying and communicating the value that their product or service adds to the lives of their buyers.

Developing full value comes first from a solid understanding of the core target market, identifying pain points and goals then adapting the solution, marketing, and servicing of the solution to the prospect. Companies are under more pressure than ever to include huge value in their offerings. The value is what sells, features and benefits come after.