Accelerate Innovation and Growth withĀ an Evolutionary Approach

Predicting Dinosaursā€¦ A Companyā€™s Fate Based on The Science of Evolution Nov 01, 2023

Today’s fast-paced, ever-evolving world necessitates that a company innovates, adapts, and prioritizes both its customers and employees to succeed. Failing in these aspects can spell doom for even the most established names. Here, we examine...

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Evolutionary Marketing vs. Growth Marketing: Nurturing Relationships for Long-Term Success Oct 01, 2023

Introduction – Marketing is All About Relationships

Marketing has come a long way from its traditional roots. Today, it’s a dynamic field that constantly evolves to adapt to changing consumer behavior and emerging technologies. Two...

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Three Key Elements of Building Relationship Complementation Sep 01, 2023

Yesterday I met with a new potential agency partner (a prospective vendor entity) representative and he was walking me through their company proposal, and it reminded me of how important the complementation part of building a relationship is.

This...

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The Evolution of Social Instincts Aug 01, 2023

Based on Charles Darwin and the science of evolution, we (human entities) started as self-focused and self-reliant organisms with a “me-first” approach for survival purposes. Over time, we then evolved to have sexual, parental, and...

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You Canā€™t Have Growth Mindset If You Have Victim Mindset Jul 01, 2023

I spent some time recently with someone whom I would characterize as having a victim mentality, there is always someone attacking them, the world is always unfair, and they are always getting triggered by any slight suggestion of inequity.

It...

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